PBS Partners with Amazon to Launch Commercial-Free FAST Channels

PBS has partnered with Amazon to launch its PBS Kids channel and 150 local PBS stations on Prime Video’s FAST channels. Highlighting this initiative is the introduction of new channels for drama and documentaries, all free of commercials. The launch will occur on November 26, broadening the accessibility of PBS content and marking a significant move into the digital streaming domain.

PBS is stepping boldly into the realm of free streaming, having struck a groundbreaking agreement with Amazon. This partnership will bring the beloved PBS Kids channel and an impressive 150 local PBS stations to the Amazon Prime Video FAST channels. Unlike typical free, ad-supported TV, the PBS offerings will remain commercial-free, marking the inaugural occasion for PBS programming to be freely accessible on a major streaming platform. Alongside the launch of PBS Kids, PBS is introducing two new channels focused on drama and documentaries, plus a vintage content channel that celebrates classic programs, starting with the iconic “Reading Rainbow.” Set to debut on November 26, these channels will initially be exclusive to Amazon Prime, only later expanding to other platforms. This initiative showcases PBS’s commitment to providing high-quality local programming to viewers while enhancing its online presence. Regular PBS viewers often have access to the content through PBS Passport, which offers an extensive selection of on-demand shows, but this new direction fosters wider reach and engagement across various demographics. As explained by PBS’s chief digital and marketing officer, Ira Rubenstein, “PBS member stations will be able to tap into a leading streaming service to offer quality local programming viewers know and love for free.” Meanwhile, Amazon’s Ryan Pirozzi expressed enthusiasm for integrating PBS’s trusted content into their FAST channels, creating a rich tapestry of viewing options that includes a diverse range of series and documentaries.

PBS, a well-regarded public broadcaster, has expanded its footprint in the digital landscape by partnering with Amazon to offer its channels through a new free streaming model. The FAST (Free Ad-supported Streaming Television) initiative represents a strategic shift for PBS, allowing it to engage with audiences beyond traditional broadcasting. This development marks a significant milestone for PBS, which has historically limited its free content access to live programming and its websites. Now, it aims to leverage digital platforms to make cherished public media accessible to all.

In summary, PBS’s collaboration with Amazon signifies a transformative moment in the public broadcasting landscape, as it embraces innovative streaming technologies to broaden its audience. By offering PBS Kids, local stations, and new FAST channels devoid of commercial interruptions, PBS reinforces its commitment to community engagement and quality programming. This venture not only enriches Amazon Prime’s offerings but also invites a nostalgia-tinged exploration of classic public TV shows, creating a vibrant online community for a new era of viewers.

Original Source: variety.com