Macy’s Thanksgiving Day Parade Breaks Viewership Records Again

The Macy’s Thanksgiving Day Parade reached unprecedented viewership, attracting 31.3 million viewers across NBC and Peacock, an increase of 10% from 2022. The event delivered a 5.4 rating in the 18-49 age demographic, while other shows like NBC’s National Dog Show and NFL games also garnered impressive audiences on this key television day.

The Macy’s Thanksgiving Day Parade achieved a record-high viewership this year, captivating 31.3 million viewers across NBC and Peacock, marking a remarkable 10% increase from the previous year. This figure combines both the live morning broadcast and a subsequent afternoon replay. The live telecast itself attracted 23.6 million viewers, noted as the most-watched entertainment show this year, outshining all other non-sports broadcasts since the 2024 Oscars.

In terms of demographics, the parade attracted a 5.4 rating among adults aged 18-49, translating to approximately 7.24 million viewers, the highest rating for any entertainment telecast since 2021’s New Year’s Rockin’ Eve. Jen Neal, NBCU Entertainment’s executive VP, expressed pride in the record-breaking audience, emphasizing the parade as a cherished holiday tradition that heralds the festive season.

Executive producer Will Cross added that Macy’s is proud to provide this iconic experience, which instills joy and inspiration during the holiday period. Thanksgiving remains a pivotal day for television, with other notable programs also receiving substantial viewership.

NBC’s National Dog Show after the parade averaged 12.2 million viewers, achieving a four-year high. Meanwhile, Fox’s NFL game between the Cowboys and Giants pulled in a staggering 38.5 million viewers across platforms, potentially making it the fourth most-watched Thanksgiving game ever.

NBC’s primetime NFL game also saw success, averaging 26.6 million viewers, marking a third consecutive year over 26 million. Following this, popular late night shows like The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers enjoyed large audiences, with Fallon attracting 2.8 million viewers, his best since last Thanksgiving.

The Macy’s Thanksgiving Day Parade is a staple of American holiday culture, celebrated for its grand floats, marching bands, and joyful atmosphere. In recent years, the event has seen a shift in viewership patterns due to the rise of streaming platforms, notably Peacock, which has allowed the parade to reach a larger audience. Thanksgiving itself is a prime time for television, marking one of the busiest viewing days each year, alongside traditional NFL games and popular shows.

The record-breaking viewership of the Macy’s Thanksgiving Day Parade underscores its status as a beloved holiday tradition, outpacing previous years and other telecasts with a dynamic blend of live entertainment. Its growing audience reflects the power of tradition in uniting families during the holiday season, making it a critical moment in the television calendar. The success of accompanying programs only reaffirms Thanksgiving’s prominence in American media.

Original Source: www.hollywoodreporter.com