Coldplay’s Historic India Concert: A Streaming Success on Disney+ Hotstar

Coldplay’s concert in Ahmedabad attracted 8.3 million views on Disney+ Hotstar, marking the platform’s first music livestream. The event featured over 134,000 attendees and included a performance by Chris Martin in tribute to India’s Republic Day. Local artists opened for the band, and the livestream gained significant traction, with 85% of viewers from specific Indian regions.

Disney+ Hotstar’s exclusive livestream of Coldplay’s concert in Ahmedabad, India, saw an astounding 8.3 million views, amassing 165 million minutes of watch time during a gripping three-hour broadcast on January 26. The iconic performance at Narendra Modi Stadium captivated a throng of over 134,000 fans, with frontman Chris Martin winning hearts by addressing the crowd in both Hindi and Gujarati. Paying homage to India’s 75th Republic Day, Martin electrified the stadium with a rendition of “Vande Mataram,” showcasing the band’s deep appreciation for local culture.

The concert marked a pivotal moment as Disney+ Hotstar’s inaugural music livestream, drawing notable attendees, including cricket star Jasprit Bumrah, to whom Martin dedicated a performance. The event kicked off with local artists, Jasleen Royal, Shone, and Elyanna, who later joined Coldplay on stage for a powerful collaboration titled “We Pray,” although their performances were not part of the live stream.

ESpecial note was made of the livestream’s impact across key regions, including Maharashtra, Gujarat, and Tamil Nadu, contributing to 85% of the viewership. The service enhanced the experience with immersive Dolby 5.1 audio, allowing fans to feel as if they were part of the electrifying atmosphere within the stadium.

Sanjog Gupta, CEO of sports at JioStar, expressed the platform’s commitment to delivering engaging coverage of major live events, stating, “Coldplay Live is a perfect example of how we bring world-class live entertainment and the power of unmissable, shared moments to millions across India.”

Kiran Mani, CEO of digital at JioStar, emphasized the significance of experiences like this beyond mere business, noting that the overwhelming response to Coldplay’s “Music of the Spheres” livestream underscores their mission to democratize access to premier entertainment. He indicated that the fusion of technology and storytelling heralds a new era of live entertainment opportunities.

The event also generated considerable buzz on social media, with the hashtag ColdplayOnDisneyHotstar trending across platforms. The robust marketing strategy included cross-channel promotions, watch parties, and interactive features, making the experience even more engaging for fans.

Coldplay’s concert livestream on Disney+ Hotstar not only captivated millions but also set a benchmark for future music events in India. With impressive viewership and interactive engagement, the platform’s commitment to enhancing live entertainment experiences was on full display. This marks a significant evolution in how global performances can connect with Indian audiences, suggesting a vibrant future for livestreaming in the region.

Original Source: variety.com