Dunkin’s ‘DunKings 2: The Movie’ Debuts at Super Bowl With Star Power

Dunkin’ premiered its latest addition to the “Dunkin’ Cinematic Universe” during the Super Bowl, featuring Ben Affleck, Casey Affleck, and Jeremy Strong in a humorous 60-second ad. This ad serves as a teaser for ‘DunKings 2: The Movie,’ a seven-minute short film highlighting a fictional coffee brand battle. The film also introduces new merchandise and captures the essence of Boston culture amidst a fun and competitive atmosphere.

Dunkin’ unveiled its latest offering from the “Dunkin’ Cinematic Universe” during the Super Bowl, featuring an engaging 60-second commercial. This star-studded clip features Ben Affleck reprising his role as the original DunKing, joined by new faces like Casey Affleck and Jeremy Strong, and includes surprise appearances from NFL coach Bill Belichick and actors Donnie Wahlberg, Kevin Smith, and Jason Mewes. However, this ad serves as an appetizer for the main course: a seven-minute short film titled ‘DunKings 2: The Movie.’

The narrative kicks off with the Affleck brothers outside Casey’s dressing room, where Ben persuades him to join the Java Jam competition. This event is a comedic clash of coffee brands, setting the stage for a thrilling battle for a coveted trophy. Last year’s Super Bowl saw Ben chase fame alongside stars like Matt Damon and Tom Brady, laying the groundwork for this sequel’s excitement, complete with Smith and Mewes reprising their roles.

Strong, adapting a method-acting approach, gets fully immersed in his character, expressing, “Dunkin’ is Boston. Boston is Paul Revere,” showcasing his vibrant energy. As he takes on the persona of Paul Revere, the DunKings prepare to face their rivals, the Drip Squad, led by comedian Druski, and other factions like the Burger Chain Gang. The humorous exchanges and competition build to Strong’s grand entrance, where he boldly proclaims, “America Runneth on Dunkin’!”

The storyline culminates in a truce with a Dunkin’ promo, spotlighting a new DunKings $6 meal deal. Dunkin’ also launched a trendy merchandise line featuring Juicy Couture tracksuits and fun accessories, adding to the film’s flair. This engaging cinematic experience aligns with the Super Bowl’s thrilling atmosphere, which captivates millions each year and attracts top-tier advertising talent, with star salaries ranging from $3 million to $5 million.

In summary, Dunkin’ has delivered a gripping and humorous narrative with its ‘DunKings 2: The Movie’ project, leveraging star power and a comedic spirit. The film’s captivating premise unites beloved figures against coffee brand rivalries, showcasing Dunkin’s creativity and connection to Boston culture. The launch of merchandise further enriches this marketing spectacle, engaging fans and elevating the Dunkin’ brand in the public eye.

Original Source: www.hollywoodreporter.com