John Oliver’s ‘Last Week Tonight’ Now Available on YouTube Same Night
According to HBO, ‘Last Week Tonight’ will now be available on YouTube immediately after airing, reversing the previous delay strategy. John Oliver voiced his frustrations, calling the prior delay ‘massively frustrating.’ The decision comes after data showed the delay didn’t significantly boost Max viewership, indicating a shift toward audience accessibility.
YouTube Release Delay Lifted
Fans of ‘Last Week Tonight With John Oliver’ were thrilled as the show kicked off its new season on HBO and Max Sunday night. In a delightful surprise, the episode was also released on YouTube on the same evening, reversing HBO’s previous decision to delay uploads until later in the week.
Backlash Against Previous Delay
Last season’s strategy involved pushing the YouTube release from Monday to Thursday in an effort to grow Max subscribers, leading to considerable frustration among fans. Oliver expressed his discontent, labeling the delay as “massively frustrating,” prompting a reevaluation of the release strategy.
A Change Based on Data
As reported, HBO’s latest decision was influenced by data showing that the delay did not correlate with a notable increase in Max viewership. Fans were previously given an early exception for a pre-election episode, but now, immediate YouTube releases will be the new standard for the show.
The release of ‘Last Week Tonight’ on YouTube immediately following its airing on HBO marks a significant shift in strategy. Driven by fan frustration and data insights, this change allows for more accessible viewing, ensuring audiences can tune in whenever they choose. John Oliver’s vocal advocacy for the change appears to have played a key role in this decision.
Original Source: deadline.com
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